What is the purpose of blogging?
May 6th, 2008 by Ana Keller
I haven´t written in a journal for many years. Today my seven year old son started his first journal; he could not decide what he was meant to say about his whole day! He can´t write very fast yet, so he had to find what was the most meaningful things he wanted to remember. As McNeill, our winemaker and I discussed the blog, we decided that the purpose for our blog was to have the ability to talk directly to the people who care enough to log on to our site, click on blog and find out what we have to say on a daily basis. What is causing us grief, pain and excitement on a daily basis?
As a family owned and run winery, each decision is taken with a lot of care, and that normally means, that if you want to convince the head honcho about something (that would be my dad, founder of the winery, and currently also my mentor in running a business) you have to have a very valid point and reason. To find the ultimate implication of our actions is something that we have to figure out before we make any move, and in the wine business this means sometimes, that any action you take today, will appear on the market, maybe 18 months from now or maybe even later. I always say that you are selling your past, working on your present vintage and preparing for your future harvest, so you have three budgets to control, three areas that always need some kind of attention.
Currently we just finished polishing our new label which will come out for our 2007 Chardonnay and Pinot Noirs, wines that won´t be in the market for at least 12 more months, so I guess you are all going to have to be patient and wait to see if we did the right thing, its a small change, but we hope that you will understand that what we are trying to convey in it. When we made our first, I worked a lot on text, but then decided, that we still needed to figure exactly what I needed to say to you. Now 10 years later we have something very meaningful to say about our family, our land, our terroir and our very special and unique location. Many people have read it, and its almost ready for print: the questions is now, should I put it on the blog?
